Interesting discussion on CBC’s The Current this morning. Show brought together acclaimed British wine critic Jancis Robinson for the international perspective; John Peller who is the President and CEO of Peller Estates and one of the largest Cellared In Canada producers; and Seaton McLean, proprietor of Closson Chase who represents the small wine producers of Ontario.
A couple of highlights were that this practice is very common world wide. There is nothing wrong with it. The issue is that labeling and store categorization of the wines make it very difficult for consumers to distinguish between Ontario wines and wines containing significant foreign content.
Highlights included the interviewer, Jan Wong, describing the fine print on the back of the bottle with gold print on white background, barely discernable. Another highlight was Seaton McLean, in response to a question as to whether he thought the cellared in Canada practice was sneaky answered, after a thoughtful delay, “Useful.”
Interviews with consumers and the closing music made it quite clear that the Cellared In Canada practise, at least from the CBC’s perspective, is intentionally deceptive to consumers.
The discussion runs about 15 minutes and is available at the CBC’s The Current website.